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Where the Locals Shop: 5 Places to Buy Gear This Winter
There’s nothing but snow in the forecast and before you know it the season will be here, so now’s the time to start thinking about your gear. Whether you’re looking for a new pair of skis, boots, goggles or handwarmers, base your next shopping spree around Silver Star. There’s a great selection of locally-owned and operated retailers in the area, offering everything you’ll need this winter. Stop in and chat to the experts, they’ll be happy to help!
And if you’re further afield, explore local small businesses in your area and see what hidden gems you can find.
Village Ski Shop
Best for: Nordic skis and accessories
Brian James has been serving Okanagan skiers since 1967, and with his help at the Village Ski Shop you’ll be sure to walk away with the perfect pair of skis. In this well-equipped store you’ll find technical ski-wear as well as the latest Nordic lines for both skate and classic including Rossignol, Madshus, One-way, Tolko, and Swix. Whether you’re stepping onto skis for the first time or racing like a pro, Brian has a wealth of knowledge—just ask him about his 60-year-long career!
Location: Silver Star Village Boardwalk
Other services: “Try before you buy” program, snowshoe rentals
Best for: skis, snowboards, youth gear
Located in the heart of Vernon, Attridge is a family-favourite shop carrying everything you need to get set up for the winter season.
“We cater equally to skiers and snowboarders, and our reputation is enhanced by the immense passion our staff have for the sports we represent,” says Kyle de Hrussoczy-Wirth, owner since 2017.
Stocking popular brands including Armada and Faction (skis), Capita and Jones (snowboards), and Oakley and The North Face (outerwear and accessories), Attridge is a haven for winter sports lovers.
Location: 2706 48 Ave, Vernon
Other services: Junior Trade In, Performance Guarantee, Workshop
Pop Mode Board Supply
Best for: snowboards, outerwear
The newest store in town, Pop Mode Board Supply is run by a Silver Star legend with a thrilling story—but you’ll have to ask him yourself.
“Pop Mode is a core shop for the core rider,” says owner Nate Fisher, who stocks the latest and trendiest snowboard brands including Endeavor, Autumn, Salmon Arms, and Dope Industries. “Almost all the brands I carry are Canadian-based companies, which I think is so important in our industry.”
Pop Mode focuses on quality over quantity, so you can handpick your gear knowing you’re in safe hands. “I sell products that don’t need replacing each season.”
Location: 3105 31 Ave, Vernon
Other services: Hot wax
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Best for: skis, accessories, bootfitting
Olympia offers a large selection of popular ski brands including Blizzard, Dynastar, Nordica, K2, and Head. Whether you’re all about the backcountry pow, a racing enthusiast, or into groomer laps, you’ll find whatever you need to have a great day on the mountain. They offer an extensive range of outer and innerwear, and the Olympia team know how important it is to have gear fitted properly.
“Our No. 1 speciality is custom ski boot fitting. We have a very experienced team who do everything from stance alignment to boot planing,” says Neil, who has been at Olympia for over 13 years.
Location: 2211 48 Ave, Vernon
Other services: Regular and high performance rentals
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Best for: skis, snowboards, convenience
The on-mountain shop has everything from thermals and buffs to boots and outerwear, with the convenience of being right in the village. Evolve carries popular brands and all the latest downhill apparel and equipment, as well as their own experienced bootfitting department. With rentals right next door, they offer a handy demo program, allowing you to try before you buy. And if you’re a SilverStar Mountain Resort passholder, you get a 10% discount! Opening for the 2022/23 season in November, check their website for opening times.
Location: Silver Star Village
Other services: Demo program
Sun Country Cycle
Best for: Nordic skis and snowshoes
Our BONUS entry into this list is Sun Country Cycle, a popular spot during summertime operations, but also has a range of snowshoes and Nordic equipment for your snowy activities!
Location: 102-1340 Kalamalka Lake Rd
Photo credits: Substrate Studios